How to use Google Webmaster Tools for better SEO?

How to use Google Webmaster Tools for better SEO?

You can check and improve the ranking of your website using Google Webmaster Tools, which is a free tool provided by Google. Google Webmaster Tools (GWT) is a free service from the largest search engine in the world that gives insight into how it sees your website and helps you fix any errors.

While GWT is not required for your website to appear in search results, it can provide you with helpful information that can help you improve your marketing efforts.

What Makes Google Webmaster Tools So Important?

You can use Google Webmaster Tools to develop a successful strategy for improving SEO and generating relevant traffic to your website. Google has highlighted specific areas that you may be interested in, including:

  • Search queries: a list of average keyword rankings, impressions, and clicks \are provided. By doing this, you can make the webmaster aware of the keywords leading searchers to your site. 
  • Keywords: Google analyses the keywords that appear on your site. You should take this step to ensure that the keywords users are typing into Google are relevant to your site.
  • Crawl errors: Google will acknowledge any errors it encounters when crawling your website, such as missing pages, server errors, broken links, and denied access, as well as anything that may interfere with a user’s use of your website.
  • Sitemaps: It summarises all the sitemaps on your site, including URLs submitted, URLs indexed, and errors and warnings

How to set up Google Webmaster Tools?

Google search console
Google search console

Before gaining access to any data, you need to verify that you are the web site’s owner or authorised representative. Your website can be verified in five ways. None of them is more advantageous than the other, so choose whatever option is most convenient for you.

HTML file uploading: involves uploading a file (which is blank) you receive from Google and putting it into your website’s root directory. It is primarily used to prove access to the FTP server for your website and the ability to drop files where they need to be. Once the file is in the root directory, you can access the data by clicking the “verify” button on Google Webmaster Tools.

Adding an HTML tag: Another way to verify your website is to add a meta tag provided by Google that you can drop into your homepage’s header. You can view the data by clicking on “verify” after this step has been completed. Some content management systems (CMS) themes, particularly WordPress, can make it challenging to find the homepage code. If you update your homepage, your code may also disappear, revoking your access to your GWT data until the tag is replaced.

Provider of your domain: In a drop-down menu, Google allows you to select your domain provider. You’ll be guided through the verification process by Google as you click on your provider.

Google Analytics: By placing an asynchronous tracking code in the head of your website, you can verify your website’s performance for yourself if you are the owner of an account on Google Analytics.

Google Tag Manager: This tool allows you to enter and manage all the tracking tags for your website, including GWT.

Having a verified website and setting up an account will give you access to plenty of actionable data that can help you optimise your website. Google alerts, settings that allow you to receive specific information to your inbox, and the ability to see how people searched for your site are some of the features you can access. 

You will have an excellent resource for making future marketing decisions once you understand the basics of GWT.

Here is an in-depth look at some of the other tools

Structured Data

Structured Data
Structured Data Testing Tool

Search engines use the structured data markup language to understand better your site’s various elements such as events, products, people, etc.

More and more information appears in SERPs (Search Engine Results Page), so giving them more data about your website will only increase its visibility.
Structured data will provide you with information on what elements Google has identified on your site and whether you have any issues with your markup in this section.

There are different forms of structured data, which means you can look at the data on your site to find out if everything on your website is recognised.
You might have a problem with the implementation of some of the items that are missing.

Those pages with errors can be found by clicking through to the items with issues.

Index Status

Index Status

In Basic, Google shows how many URLs it has been able to index in the past 12 months. Additionally, Advanced shows crawl events, blocked URLs, and deleted URLs. You can use this section to check indexing issues.

Creating a no-index rule for a category or tag page might be a good idea if there are more than expected URLs.

Robots.txt can block sections of your site if there are fewer URLs than expected.



Search results with sitelinks usually show up when the search terms are branded or when Google decides that one result is critical. Google automatically generates these results and links to the most relevant or popular pages related to the search.

Internal Links

Internal Links

This list can be used to locate links to pages you plan to remove to prevent broken links on your site.

You can also see how Google views your site. Google will see your most important pages, like the ones most linked to.

A page’s internal link count indicates to search engines how important the page is. You should review your internal link structure if a critical page does not appear on this list or if a less important page has many internal links.



You may want to check your messages. In this section, Google will inform you about any technical issues or manual penalties affecting your site.


So there we have a list of some of the best and most useful Google Webmaster Tools. Using these tools in SEO will show you a stark contrast in how well your ranking is before and after, boosting the popularity of your web pages and content. 

Google Analytics and Google Search Console are two tools offered by Google that you might want to look into when publishing web pages. Use these tools wisely to ensure the quality of your SEO.

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