If you are planning to create a SEO campaign for your business, it is important to have a clear understanding about the SEO trends that exist out there. That’s because following SEO trends will help you to get the most out of SEO and improve your chances of securing better rankings on search engine results pages. Here are the most prominent SEO trends that you can follow. If you are looking for SEO services, make sure that your digital marketing & SEO agency is aware of these SEO trends and adheres to these trends when launching your SEO strategy.
Google is no longer a search engine. Instead, you can call it as an answer engine. This is where you should pay special attention to the keywords used in your marketing campaigns. It is better to use one of the reliable keyword research tools and locate the best keywords. Some keyword research tools that can deliver durable returns to you include SEMrush, Google Keyword Planner, UberSuggest and Ahrefs. You should look for popular keywords, which have a relatively lower demand. Keyword difficulty should be low as well. If you are asking the web design London Company
to work on the content of the website, they should provide all the keywords.
Video marketing will be one of the most dominating digital marketing trends for 2020. Hence, you should think about using more videos in your SEO strategy. People who watch videos online is increasing rapidly along with time. According to research conducted by Zenith Media back in the year 2018, the average online video watching time per person is around 67 minutes. This is expected to increase up to 100 minutes by the year 2021.
If you can take your time to develop high-quality content, you can ensure receiving amazing returns at the end of the day. Make sure that your content is written by an expert writer. It should not have any spelling or grammar mistakes. Content should be associated with an authority as well. On top of everything, you must ensure that your content is delivering trustworthiness. Then you can easily increase your chances of securing better returns. Therefore, it is worthy to invest money on content while managing a search engine optimisation campaign.
Quantitative and qualitative data
It is important to develop an SEO strategy based on the analysis of quantitative and qualitative data. Ensure that you are hiring an SEO London expert who has the knowledge and expertise to do it. Every business out there has lots of data collected from customers. You should analyse those data and visualize them by applying the principles of data science. Then you can figure out the reasons why people tend to purchase products or services that you offer. Then you can highlight the pain points of customers with your digital marketing campaigns. On the other hand, you can use data to figure out the sources of unusual traffic, web pages that have not been crawled by the search engines and discover the referral sources that convert traffic.
While planning a SEO campaign, you should heavily focus on voice search optimisation. That’s because people in today’s world tend to use voice assistants such as Amazon Alexa, Google Voice Assistant, and Siri to search for what they want on the internet. Hence, you should use trigger words such as “best”, “what” and “how” and optimize your content for voice searches.
If you can stick to these SEO trends, you can end up with getting best returns out of your SEO campaigns.