There is a misconception among people that SEO is all about putting relevant keywords into the content to rank higher in search engines. But did you know that user experience has become one of the key Google ranking factors over the past years?
Therefore, user experience optimisation is essential to improve SEO practices. Is your site mobile-friendly and responsive to all other devices? Is your site fast and secure? Is your site easy to navigate and quick to load? Do you have quality content that can attract users and give them a better experience?
If you wonder how you can offer a great user experience to the users and improve SEO, you are at the right place! This article will discuss everything regarding improving SEO with user experience factors and the best practices you can follow.
User experience impact on SEO
We already mentioned that UX had become one of the primary Google ranking factors. Therefore, Google tends to rank sites that are relevant to user queries. The goal of search engines is to satisfy user requirements by ranking popular web pages that have relevant contents.
Building your website with no errors and that people can enjoy can be described as a significant way of creating popularity with the site visitors. People tend to share their positive experience with others. They will link, share and also recommend your site, and this will be resulting in rank higher in search engines.
Here are some proven ways you can improve SEO with user experience factors.
Simplify the site navigation and the structure
You must know that your site navigation and structure are crucial to the users and the search engines. But what is the reason? This might be the question on your mind right now. The users and search engine crawlers will not enter the site from the Home page. Your site has to be easy to navigate, and people should not have to worry about how they can get back to another section or the home page.
Therefore, it is clear that website navigation is a crucial factor in UX and, consequently, your search engine ranking. Your homepage should feature clear and easy navigation. Website visitors should be able to use your website intuitively – they should not have to think about their next step. One effective method for helping Google to understand and index your pages includes a sitemap on your website.
Optimise the site load speed
Did you know that Google prioritises fast loading websites in both search engines and Ads?
You will lose your page views by 11% if your page takes 1 second delay to load. Also, half of your site visitors will leave the site if your page takes more than 2 seconds to load. Besides, you will have to ensure that the load speed of your website is better on mobile devices.
Here are some steps you can take to optimise the site load speed.
- Select a reliable hosting plan
- Choose high-quality images by lowering the size
- Eliminate auto-play multimedia formats
- Invest in a content delivery network
- Use lazy loading
Improve the mobile experience and ensure mobile responsiveness
Did you know more than 50% of traffic to websites is driven by mobile devices? This is a significant reason why improving mobile experience and ensuring mobile responsiveness is essential in SEO today.
Google and users want to find what they are looking for easily and quickly. Therefore, navigation is essential in the mobile experience. You will be likely to lose visitors if your website does not have a mobile responsive web design. If a visitor enters your website through his or her mobile phone and it is not easy to read, some of the buttons do not work, and it is slow to load, you will never be able to reach one of the top ranks on Google.
You can check the mobile responsiveness of your site by using the Google Mobile-friendly Testing tool.
Use UX design and SEO friendly layouts
If you can make a positive relationship with UX design on-page SEO and layout formatting, it can significantly impact generating organic traffic and supporting usability.
Follow the below principles in using UX designs to improve SEO friendly layouts in your site.
Making easy to digest contents
You must ensure to have contents that are easy to understand without making users feel that they are reading a technical manual. Therefore, you should avoid heavy text pages on your website. Organise your content with headers and imagery and also make use of bullet and number lists.
Leveraging headers and in many forms
Each of the pages of your site should have the H1 tag that let the search engines and users know what the page is about. Remember to use the page’s primary keyword in the header because it can help the rankings.
Putting images and videos everywhere possible
You can put relevant images and videos within the contents. Using visual media is vital for engaging visitors and also for SEO. It would be best if you used these in h2 tags.
Including elements that link to a related content
This strategy is essential to keep your visitors more time on your site by letting them cross-linking relevant contents.
To keep the visitors on your site longer, you can utilise call-to-actions. You can use the copy link button or learn more button here. The goal is to facilitate their stay on your site, satisfy their needs, and fulfil the action you want your visitors to take.
You must ensure that the user experience of your site is on point to improve SEO. As we can see, UX plays a significant role in SEO, and you can follow above discussed practices to achieve the SEO goals.
So, if you think your site already gives its users and search engines a great user experience or if you think your site’s user experience is not so good enough, you will have to consider these specific practices and follow them.