Every online business wants to gain more customers, increase sales and make profits. Today, all online companies have a competitive market. Therefore, it is crucial to have your store SEO optimized because if your WooCommerce store is not SEO optimized, it will lose a significant amount of sales.
So are you looking for ways to upgrade your WooCommerce SEO? Did you know there are some specific steps you will have to follow to improve your WooCommerce SEO?
In this article, we will discuss how you can improve your WooCommerce store to gain more sales and bring you the ultimate WooCommerce SEO guide that you can follow to achieve more customers.
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress that online sellers can use. WooCommerce SEO plugin has been popular among merchants over the past years due to its great features and is currently used by almost every online seller.
This popular eCommerce platform, WooCommerce, allows you to customize according to your specific requirements. Therefore, we can say WooCommerce is flexible to fulfill all of your business needs.
Now, we will share the ultimate WooCommerce SEO guide you can go along with to improve your online business.
You can use the below 12 steps to achieving your online business goals.
The ultimate WooCommerce SEO guide
Completing the WordPress SEO setup
As we mentioned before, WooCommerce is a plugin for WordPress; you need to work on setting up WordPress SEO set up by installing a plugin like Rank Math or Yoast SEO. These will help you search optimized engine sitemaps and the right SEO fields for your products in the store.
Now we will check the second step in the WooCommerce SEO guide.
Writing optimized product titles
You may have already heard that it is important to write SEO posts to rank websites among the users. Just like that, you should also optimize all your product titles in the store. Your product titles are what is shown in the search engines.
It is important to do keyword research before writing your product title. You can use the best-selling product keyword that is attractive and catchy to your customers according to your store.
Another important tip is to create long-tail keywords for your product titles tail keywords for your product titles to rank higher in search engines because rank higher in search engines because rank higher in search engines because most buyers use long words when they want to buy products online.
Writing SEO product descriptions
It is important to know that you will have to use the keywords in the product descriptions that you used in the title. In AIOSEO plugin or Yoast SEO plugin, you will get meta description boxes that you can use to write your SEO product descriptions.
These descriptions will be shown below your product’s titles, and ensure to use less than 160 words in the report.
Creating optimized product URLs
Permalinks or also known as slugs, are names used in URLs in WordPress. This is one of the most important steps in the WooCommerce SEO guide. You have to ensure that you use the main keyword in your slug, try to make it short, and avoid words like ‘an’ or ‘etc.’.
Also, make sure to use dashes in slug to separate words.
Creating optimized H1 tags
H1 tags have a considerable effect on WooCommerce SEO. H1 tags can be used to give more information about the selling products without worrying about character limitations.
Breadcrumbs are shown in search engine result pages, and this can help you rank your eCommerce site within the audience. You can enable the breadcrumbs by installing and activating the plugins. You can use the default setting in the plugins or customize and optimize according to your requirements.
Using proper categories (product category optimization) and tags of products
If you are a beginner at WooCommerce, you must be confused about identifying the differences between product categories and tags. It is important to understand the differences to use them correctly because categories and tags play key roles in setting out your products properly in the store, finding the right products for the customers, and the search engines use these to rank your store.
If we take an example, SEO for online health shop, you can have categories like men’s health, women’s health, and children’s health, while you can use tags as more detailed keywords like skin health, nails and hair health, weight managements under the women’s health. as more detailed keywords like skin health, nails and hair health, weight managements under the women’s health.
Adding Alt Text to product images
This is another important step in optimizing your WooCommerce site to get more traffic. Almost every buyer uses images to find the product that they are looking for. We add Alt Text shown in the search engines when the image is not loaded in the web browser.
So you can write a description of the image to be displayed in the browser. Make sure you add Alt Text to all of your product images.
Creating optimized product category titles and descriptions
You have to create optimized product category titles and descriptions for each product in your WooCommerce store. Make sure you use the necessary keywords in your titles and descriptions.
Checking Google Analytics to track your potential customers
Google Analytics helps to track the information of the customers of your store, such as the locations of your customers, the products that they are finding in your store, and how they see the store. The Google analytic plugin for WordPress, MonsterInsights, helps to track all this information.
Optimizing the speed and performance of your website
Website speed and performance of your website are considered as one of the most important website ranking factors. Customers prefer to browse faster loading websites than slow websites. Therefore, faster loading websites get the highest ranks in search engines.
You can take the necessary steps to enhance performance and increase the speed of your website to provide a better customer experience and improve your sales.
Improving WooCommerce security
This step of improving your WooCommerce security is another important action you must follow to avoid getting hacked, protecting malware and scams. If you do not take the necessary steps to improve your safety, it will negatively impact your site in the future.
Getting your WooCommerce store optimized is essential to growing your business within the competitive online market. We have shown you all the necessary steps to follow in the above WooCommerce SEO guide. So you can use the above-discussed steps, and with regular effort and work on WooCommerce SEO, you can achieve all your business goals.